Content analysis dating ads
Generally speaking, the average users of these dating apps are fairly young (around 25-34 years old), urban, and all have something in common – seeking a date.
Through this information they can properly customize their messages.
A recent investment in the app by California-based Benchmark – led by Matt Cohler, Tinder board member and former executive at Facebook (FB) and Linked In (LNKD) – suggests Tinder is already thinking about this next move.
(For more, see: .) Tinder Plus will also roll out Undo, a feature that will allow users to recall a profile lost by swiping to the left, a hasty gesture that permanently eliminates potential matches.
Passport will appeal to the Tinder traveler, allowing users to peruse profiles across the country and across the globe.
As a result, Tinder will soon begin offering a “freemium” service to appeal to the app’s growing user base.
If it takes more than a couple clicks to get to the ad, it’s likely the viewer will be lost.
Meet Me seems to understand this well, as they effectively place their ads where users are not to miss it – at the bottom.
AYI takes a different approach to advertising – instead of typical banner ads, they list sponsored dating apps in their “Deals” page.
This directs users to other relevant dating apps that might be of interest (ex. This is a riskier approach, as the user has to search it out, but with the title “Deals” it is certain to catch a user’s eye, and compiling all ads on one page is definitely an effective approach. Content is key Grabbing the attention of users in dating apps can provide an exciting opportunity for advertisers.