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Lycatel, also a part of Lyca Group, serves its growing base of customers within expatriate and ethnic global niche segments that want to make international calls.

Lycamobile sells international pay-as-you-go SIM cards to consumers wanting to make international telephone calls.

On the other hand, as of 25 July 2015, the Better Business Bureau stated that due to Lycamobile's failure to respond to 28 of 47 complaints, Lycamobile's rating with the BBB is an F (on a scale of A to F).

While Lycamobile represents the core business of Lyca, namely the offering of a MVNO telecommunications services, Lyca has other telecommunication services provided to consumers: GT Mobile (also known as "Gnanam Telecom") is a MNVO sub-brand of Lycamobile that operates in Denmark, Germany, The Netherlands, Sweden, Australia, Spain, Italy, France, Belgium, Switzerland and the United Kingdom.

An MVNO leases radio frequency from mobile phone network operators and it forms partnerships with the operators in each country it serves.

This is also in part because of regulatory requirements imposed by Ofcom.Lycatel offers online sales of calling cards and direct customer sales through the Lycateleshop.The Lycatel brand is not itself used as a calling card brand name, but acts as a parent brand name used on various branded calling cards.Wholesalers in turn sell onto retailers who then sell primarily to expatriate customers who want to make low-cost international calls.Lycatel primarily operates via its own national reselling companies or through its service providers in Australia, Austria, Belgium, Canada, Denmark, France, India (an outsourcing operation), Ireland, Italy, Netherlands, Norway, Portugal, Romania, Spain, Sweden, Switzerland, United Kingdom, United States and Tunisia.

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